Who is this for: For Specialist or anyone new to Amazon Seller Central dashboard.
Objective: To familiarize with Seller Central homepage navigation, shortcuts and basic functions, the end part is mostly a surprise that most specialist either didn’t know or ignores.
Utilizing these useful dashboard features can make account management and account health monitoring multiple folds easier.
HOMEPAGE :
Default landing page upon account selection.
Provides minimal but important metrics pertaining to the account through card widgets and shortcut links to each attribute pages
Immediately provides priority actions to take including suppression and deactivation warnings
Main navigation console
MAIN BAR:
The Top most portion of the dashboard which holds:
Main Menu
Seller Central Home Button
Account and Marketplace Selection
Search Tool
Global Marketplace Messages
Account Settings Cog
Language Selection
Help Button
Main Menu
Opens left tray which holds hierarchical structured shortcuts categorized accordingly to purpose. Note that Amazon changes the groupings from time to time:
Catalog - Links to Listing Attributes and Documents Addition, Updating and Uploads including images, videos and documents
Inventory - Links to Manage Inventory, FBA and shipments dashboards
Pricing - Links to pricing management and automation options
Orders - Links to manage orders FBA and FBM, order reports, returns and SAFE-T claims
Advertising - Links to Campaign Manager (Ideally open this with new tab as it loads to campaign console), A+ Content Manager, Creator connections, coupons, deals and promotions consoles.
Stores - Link to Brand Store management and insights (this also opens from campaigns console)
Growth - Links to different Amazon suggested growth programs
Reports - Primary link to different report types
Payments - Links to payment dashboard
Performance - Links to Account Health and Performance Contributing Factor dashboards
Apps and Services - Links to Amazon recommended 3rd party Apps
B2B - Links to Business to Business central, dashboard and opportunities
Brands - Links to brand registered exclusive features and analytics
Learn - Links to Seller university, Forums and News
Seller Central Home Button
Clickable link to redirect the current page to Seller Central Home Page Dashboard
Account and Marketplace Selection
Dropdown to select managed account names, at times there are side arrows on left which spreads dropdown for Marketplace selection without the need of selecting the account first or going to the login account selection interface.
Search Tool
Very handy tool to navigate or search Seller Central for different dashboards/ reports/ articles or tools that may not be readily accessible from shortcuts and links like ASIN Merge Tool, Reserved FBA Inventory Tool.
Global Marketplace Messages
Shortcut link to Shopper’s collective messages from All Marketplaces.
Account Settings Cog
Holds the links to Account info, primary settings such account permissions, bank and tax settings and FBA settings.
Language Selection
Simply the language selection tool
Help Button
The infamous Help button to either proceed to Seller Support Help Tool or lobby link to manage existing cases.
FAVORITES/BOOKMARK BAR :
2nd Top most bar which holds favorites or custom added mostly utilized shortcut links to different Seller Central dashboards, tools, or reports.
How to Add:
Hover over the Menu Option you wish to bookmark or add as favorite
There will be a bookmark icon on the right of the option hovered over
Click the bookmark icon and option will be added to favorites bar
Arrange Favorites Bar according to preference
KEY METRICS :
Note that these widget cards are really useful, you can view metrics for different marketplaces without switching back from each by simply middle/scroll wheel clicking or control clicking each market place values from the the expanded widget to open each on different tabs.
Sales Card
Widget card that shows Global marketplace current-day-so-far Sales with simple line graph.
When expanded there is an option to toggle between table or graph showing each marketplace sales.
Shortcut link to current selected marketplace Business Report by clicking “Go to Sales Dashboard”
Alternatively shortcut link to any other available marketplaces dashboard by clicking the value either of each respective “Order product sales” or “Units” without the need to use Account and Marketplace Selection.
Stores Card
Quicker shortcut to switch between marketplaces.
Open Orders Card
Very efficient shortcut link to Manage Orders directly to each marketplace selected and filtered accordingly to FBM, FBA and FBA Pending
Buyer Messages Card
More efficient version of Global Messages from the Main Bar. Global Messages links to the summary or combined shoppers messages from all marketplaces while this card gives the summary count per marketplace and per SLA which also leads to each marketplace directly when clicked.
Featured Offer % Card
Card that shows Brand Featured Offer % or Buy Box % from 2 days ago or for the past 30 days.
Links to Pricing Health Dashboard either of the current marketplace or the selected marketplace from the card.
Account Health Widget Card
Quick view for each marketplace account health scores or status and quick links to each respective account health dashboard.
Total Balance Card
Quick view for each marketplace’s Account balance which also quick links to each Payment dashboards.
Inventory Performance Card
Quick view and quick link for each marketplace’s Inventory Performance Index Score
Global Promotions Card
Quick view for each marketplace’s Global Promotions Sales indicator monitors marketplace-level sales generated from promotion tools of Coupons and Deals (Best deals and Lightning deals) for the selected time period in the breakdown, while 7 days is shown on the front card. Only links to Current Marketplace’s Coupons and Deals Dashboard.
Ad Sales Card
Sponsored Products Sales Breakdown shows the total value of purchases attributed to your Sponsored Products campaigns, alongside the average amount you’ve paid for a Sponsored Products click (cost per click) and your Sponsored Products attributed product sales divided by total ad spend (ROAS). Please note that attribution of the sale depends on campaign and account type. Only links to current marketplace’s Campaign Manager.
Ad Impressions Card
Sponsored Products Impressions Breakdown shows the total number of times your Sponsored Products ads have been served to users. You can also see the count of how many times customers have clicked your Sponsored Products ads (clicks), and the ratio of how often shoppers click your Sponsored Products ad when it’s shown (click through rate %). Only links to current marketplace’s Campaign Manager
ACTIONS INDICATOR :
Prioritize these key outstanding or upcoming actions to ensure your business is in good health which includes but not limited to outstanding pending orders to ship, shipment issues, listing issues and risk of deactivation.
RECOMMENDED ACTIONS:
Additional widgets according to Amazon recommendations or suggested programs which contributes to account growth and health.
COMMUNICATIONS WIDGET:
Alternative to Main Menu > Learn, Stay informed about the latest news and community discussions.
QUICK ACCESS LINKS:
Links to everything from Main Menu on a single view. Ideally utilize to open what you need on another tab by middle/scroll clicking or control clicking the link.
BONUS: HELPFUL LINKS
Help for Amazon Sellers :
One Stop Page for SC Questions you may be asking.
Suggest changes to your product detail page :
Helpful Tool for PDP updating issues
User Friendly Help Hub :
This only works by going to Marketplace Mexico or marketplace other than US and Canada then going down the Homepage, look for and click on Help.
Contributor/ Author : Joseph Ernest Castelo
Context Version Date : 05/15/2024
