Catalog SOP: Managing Pricing

Who is this for? All individuals who need to update their Pricing.

Objective:To adjust your prices quickly and automatically against your competition to increase your chance of becoming the Featured Offer.

Prior any actual price change implementation, it is important to inform and get client’s approval. Include the approval proof (screenshot or fireflies call link) as Task Details or as a Comment.

To Manage Pricing for your listings on Amazon Seller Central, follow these steps:

1. Click the Menu icon on the upper left side to access “Manage Pricing".

2. Click Pricing → Manage Pricing

3. On the next page, you can view all your SKUs and their pricing, which includes the “Price + Shipping”, “Business Price + Shipping” (for B2B sellers), “Lowest Price + Shipping” (the lowest price currently on Amazon), and “Buy Box Price + Shipping” (the current winning price for the Buy Box).


4. Click on any blue text to obtain additional information, such as the “Calculate revenue” that provides a breakdown of your net proceeds for that SKU.


5. Take various actions from this page, such as matching the lowest price, selecting multiple SKUs for bulk action, or typing in the Buy Box price to win it.


6. Remember to click the “Save All” button at the top right of the table to save your changes.