Who is this for? This is intended for Amazon Sellers who need to configure the Amazon list price on a listing.
Objective: To provide step-by-step instructions for setting up the Amazon list price for a listing, ensuring that they have the necessary knowledge and skills to perform the task accurately and efficiently.
What is a List Price?
List Price, MSRP, or Suggested Retail Price is completely fabricated price data and has no bearing on the product. The manufacturer sets it up to give the illusion that the product is on sale when it's actually not, to make consumers think there’s additional value.
Tools you can use: Helium10
Please refer to the image below for reference. The List Price History (yellow) will show up alongside the sales rank (blue) and price history (green) on the detail page beneath your Bullet Points section when you install the Helium10 Chrome Extension. The lack of any yellow coloring on the graph indicates that a list price has not yet been established.
Below is a sample listing on the Amazon detail page that has a List Price Setup
Provided below is a sample listing on the Amazon detail page that does not include a List Price Setup.
However, you may also see a price strikethrough that is NOT related to the List Price. This sample listing shows a -6% price drop from the item's original price. This just shows the lowest price the item has sold for within 30 days, or if the item is truly on sale.
Instructions: HOW TO SETUP LIST PRICE MANUALLY
1: Hover your mouse to Inventory > Manage All Inventory
2: Go to the Product Edit Page as shown below:
3: Go to the Offer Tab then place your List Price
IMPORTANT REMINDERS:
If we place the List Price, it’s good to put it 20% to 35% higher than the actual price of the item, or the previous highest price that the item has sold for at a price that we previously sold at. This increases the chance of the List Price displaying on the page.
Make sure that you will not set your actual price higher than your list price to avoid future buy-box losses.
Additional details on about List Price:
Provide the list price for the product not including tax. The List Price is the suggested retail price of a product as provided by a manufacturer, supplier, or seller. This is not the offering or cost price.
4: Click Save and Finish once you confirmed the details.
5: Click Done and wait for 15 minutes after each change before checking again to give the system plenty of time to apply the changes.
FAQ
What if it did not show up at the price you set it up at?
Sometimes strikethrough does not display on PDP if there has been no sale in the last 30 days.
Lower it down a dollar for each adjustment until it shows up.
Make sure you are giving it time to properly load on the system before you make any new changes.
Wait 15 minutes after each change before checking again to give it plenty of time to apply the changes.
Tips on how to find the List Price if not shown under the Offer Tab:
Some categories may show List Price under the More Details section
Do a CTRL+F (Windows) / CMD+F (Apple)
You can search for MSRP / Suggested / List
Instructions: HOW TO SETUP LIST PRICE IN BULK
Source: Amazon List Price [MSRP] Manufacturer Suggested Retail Price Guide
1: Go to the Catalog tab > Add Products via Upload
2: Download an Inventory file by going to Catalog > Add Products via Upload
3: Choose the Correct Category path
To find the correct category path, you may check the Amazon product detail page (PDP) of the listing.
3.1 Follow the Category path of your product or listing. Example: Beauty & Personal Care > Skin Care > Body > Cleansers
3.2 Make sure to select the exact marketplace
3.3 Click on Generate Template which can be found at the bottom of the page.
4: Fill out the bare minimum of attributes needed for updating the listing.
SKU
Update Delete - always use PartialUpdate
Fulfillment Center ID
Quantity (if FBM)
5: Fill out the columns that need to be updated. For this task, it would List the Price. So make sure to input the List Price that you want to add.
Example:
6: Once done, save the flat file and upload it to the Amazon Seller Central account.
Go to the Catalog tab > Add Products via Upload > Upload your Inventory File.
Reminder: Refresh the page first before attaching, and make sure you’re on the right Seller Central account. Then click “Upload file".
7: Review your processing report and fix errors as needed. 8: It may take some time for the updates to reflect on the Amazon detail page (PDP). Just continue to monitor the listing. To know if the values are sticking, go to the Product Listing. You should see the List Price added.
FAQ
What if it did not show up at the price you set it up at?
Lower it down a dollar for each adjustment until it shows up.
Make sure you are giving it time to properly load on the system before you make any new changes.
Wait 15 minutes after each change before checking again to give it plenty of time to apply the changes.
