Who is this for:
This is designed for individuals or teams responsible for managing promotional activities and sales on Amazon Seller Central. It is intended for use by marketing managers, e-commerce managers, or any personnel involved in creating and executing promotions to boost product visibility and customer engagement.
Objective:
- To provide detailed instructions for creating a Percentage Off Promotion on Seller Central.
- To make sure that users can effectively create Percentage Off Promotions to attract customers, increase sales, and drive growth on the Amazon platform.
Before implementing the proposed Percentage Off Promotion, it is important to inform, brief details, and get client’s approval. Include the approval proof (screenshot or fireflies call link) as Task Details or as a Comment. Do the Same when there is an edit to be made on running promotions except if the need to edit is critical.
Here are the steps to create a Percentage Off Promotion on Seller Central:
1. Go to the side menu of Seller Central and select "Advertising". Then, select "Manage Promotions" from the Drop-Down Menu.
2. Click the "Create" button under the "Percentage Off Promotion" heading on the "Create a Promotion" tab.
3. Under "Step 1: Conditions", select the required purchase quantity or value from the "Buyer Purchases" Drop-Down Menu and enter the corresponding number.4. Select the "Product Selection" from the "Purchased Items" Drop-Down Menu.
5. To create a new product selection for this Promotion, click the link next to the Drop-Down box and follow the instructions in the previous section.
6. Select "Percent Off" from the "Buyer Gets" Drop-Down Menu and fill in the percentage number. Then, select "Purchased Items" from the "Applies to" Drop-Down Menu.
7. In the "Tiers" field, enter the number of units the buyer must purchase to receive a specific percentage.
8. Click the "Add Tier" button to add additional tiers and fill in the required units and percentages for each tier.
9. Alternatively, select "Additional Item" from the "Applies to" Drop-Down Menu and choose the ASIN the customer must buy along with the product selection to receive their percentage.
10. Under the "Advanced Options" section, exclude any Product Selections from this Promotion if necessary.
11. Under "Step 2: Scheduling", select the Start and End Dates and Times for the Promotion, keeping in mind that Amazon's default time is 4 hours ahead of PST to 11:59 pm PST.
12. Enter your "Internal Description" to help identify your Percentage Off Promotion.
13. Under "Step 3: Additional Options", choose between "Single-Use", "Group", or "None" for the "Claim Code" option. Note the restrictions on using preferential and exclusive claim codes.
14. For "Single-Use" or "Group", select whether to allow one redemption per customer, enter your claim code, and choose the Claim Code Combinability as "Preferential" or "Unrestricted". For "Group", the Claim Code will be generated automatically by Amazon, but you can edit it.
15. Under the "Customize Messaging" section, add your own text for the "Checkout Display Text", "Purchased Items Display Text", and "Terms and Conditions".16. Choose whether to display the "Detail Page Display Text" and enter any necessary "Customized Text".
17. Select the Display Precedence number and click the "Review" button at the bottom of the page.
18. Review your Percentage Off Promotion on the next page and click "Submit" if you're happy with it.
19. If you need to make changes, click "Back", make the necessary adjustments, and click "Review" and "Submit" again to submit your Promotion.
