Walmart Reduced Price Promotion
Who is this for?: Walmart sellers, account specialists, and catalog teams are responsible for executing price promotions on Walmart's online platforms.
Objective: The primary objective of the price promotion strategy is to boost sales of Walmart products. By offering discounted prices or special deals, the aim is to attract more customers, drive purchase decisions, and increase the overall revenue generated from product sales.
Before any price and promotions implementation, have the POC communicate, and get client’s approval first. Include the proof of approval (screenshot or fireflies call link) as Task Details or as a Comment.
Instructions:
1. Log in to Walmart seller central account. Go to https://seller.walmart.com/
2. Download the Price template by going to Items under the Product Catalog.
3. Click the Manage Items and choose Update Items from the dropdown.
4. You will be redirected to Update items in bulk screen, you need to
- Select fulfillment type: Seller Fulfilled or Walmart Fulfilled
- Select update method: By Template (price, inventory, etc)
- Download Price template
5. Open the downloaded Price template.
6. To create a reduced price promotion, the following attributes need to be filled out.
- SKU
- Price (item price)
- Promotions Status (Choose “Active” from the dropdown)
- Promo Price (The submitted promo price must be at least 10% lower than the Was Price to receive strikethrough pricing.)
- Promo Type (Choose “Reduced” from the dropdown)
- Promo Placement (Leave this part, you can choose a Promo Type or Promo Placement, but not both.)
- Promo Start Date (format: 10-Jul-23 12:00:00 AM)
- Promo End Date (format: 10-Jul-23 12:00:00 AM)
Sample of the filled-out Reduced Price Promotion template
7. Once filled out, Save and go back to the Update items in bulk screen. Drag or select the filled-out price template.
8. Select the correct spec template by choosing Bulk Pricing and Promotion Update to continue. Next, choose Promotional Price Updates from the Update Type dropdown and click Submit.
9. A successful feed upload will show up. Wait for the file to be processed. Check the feed ID on the Activity Feed under Product Catalog to see if the update is successfully processed. The number of submitted items should be the same as the number of processed items.
10. Check the detail page of the item from the beginning of the promotion to confirm if the promotion is correctly showing on the detail page.
