Who is this for?: Intended for individuals who are responsible for implementing coupon campaigns. It is specifically designed for individuals involved in tracking coupon costs, analyzing performance metrics, and making data-driven decisions to improve coupon effectiveness.
Objective: To establish a systematic process for viewing and analyzing coupon costs and performance within a specific organization. The SOP aims to provide a standardized approach to monitor, evaluate, and optimize the effectiveness of coupon campaigns in terms of costs and overall performance.
Running a coupon incurs costs consisting of the discount value plus a redemption fee of $0.60 per discount redeemed by a customer. A coupon is considered 'redeemed' when a customer purchases a product associated with an active coupon and attaches the coupon to their account. The redemption fee is payable upon shipment of the unit. You are responsible for funding all coupon discounts and associated costs. Coupon discounts will be created and administered according to the terms provided on the Seller Central platform. Any coupon budget is for planning purposes only, and fees are calculated based on actual promotional activity. If promotional activities exceed the coupon budget, no refunds will be issued.
1. To check your Coupon Performance, go to the "Advertising" tab on Seller Central, select "Coupons" from the drop-down menu, and locate the Coupon you wish to view.
2. You can select All Coupons, Running, Expired, Failed, Canceled, Submitted, Needs Action, and Expiring Soon.
3. In the table, note the following statistics in the Coupon block:
- Spend (the sum of costs related to the Coupon)
- Clips (number of times Coupon has been clipped)
- Redeemed (number of times Coupon has been redeemed)
- Sales (revenue generated through Coupon).
4. You can also view this data by clicking on the Title Link of the Coupon to open the Coupon Detail Page.
To view deductions from Coupon Campaigns:
1. Go to the "Payments" tab on Seller Central, select "Payments" from the Drop-Down Menu, and click the "Statement View" tab.
2. Click the Sub-Total value for the "Orders" section of the Statement. On the next page, the "Transaction View" tab shows additional details, such as the Coupon title and quantity per ASIN sold on the offer. This will be shown under the "total promotional rebates" column.
3. The fee will be deducted from the account before Amazon's next payment.
