Creative SOP: Premium A+ Content

Premium A+ Content Creating Premium A+ Content from a previously made item: Navigate to the A+ Content for a brand in Seller Central by going to the Menu – Advertising – A+ Content Manager. This will show a list of all previously created content for the brand.


  •   Click on an item to open the Content Details. 
  •  At the top right of the screen click the “Actions” drop down. 
  •  Click “Duplicate” and name the new item (leave the “Copy ASINS to duplicate  content turned off) 
  •  At the top of the screen click the “View the new content” button and then click  “Edit” at the top right of the screen. 
  •  Open Drop Box in second screen and navigate to the brand’s A+ & Brand Story file:  Level 2 – Brand Management – select the brand you are working on – Images – A+ &  Brand Story. If it is not in the main “images” folder it will be under “Listings” 
  •  Module 1 and 2  o In the Dropbox under A+ content open both the Desktop and Mobile files
  •  Hover over the image in A+ and click the Edit button. This will pull up the Add  Image box 
  •  Drag and drop the appropriate image for the item you are working on  for both the Desktop and Mobile images. 
  •  Fill out the Image Keywords below each image and click “Add”  
  •  Image Carousel  o Make any updates needed and make sure to add the ASIN to each image  before saving 
  •  Premium Comparison Table  o Make the item you are creating content for the Hero Product  o Add the title (ask if you are not sure what to put)  o Add the ASIN  o Fill out the comparison metrics for the item 
  •  Once all areas are updated as needed click “Save as draft” in the top right corner of  the screen and the “Next: Apply ASINS” 
  •  Add ASINs by entering the ASIN in the search bar and then clicking the item in the  drop down menu that populates.  o Make sure you have all the ASINs that will have the A+ content applied to  them checked and then click the “Apply content” button.
  • Once all ASINs are added click the “Next: Review and submit” button.  
  • Double check both the Mobile and Desktop versions of the content. 
  • Click “Submit for Approval”  
  • Approval can take up to a week to come through but usually is almost  instantaneous.