How to find ASIN-based ACOS and Conversion Rate in Ad Account
Who is this for?
This is for individuals seeking to analyze and optimize the performance of their Amazon Advertising campaigns on an ASIN-by-ASIN basis.
Objective:
The primary goal of this SOP is to provide a detailed, step-by-step guide for individuals looking to assess ASIN-based advertising performance on Amazon. Specifically, it aims to guide users in finding the Advertising Cost of Sales (ACOS) and Conversion Rate for each ASIN in their advertising account.
Procedure:
Log in to Seller Central and locate the Campaign Manager.
Once in the Campaign Manager dashboard, click on Products tab.
In the Products Tab, products are listed individually with their corresponding ASINs with each product's performance.
If the Conversion Rate and ACOS columns are not visible, customize the columns to include them.
With the columns customized, analyze and record the ACOS and Conversion Rate for each ASIN. Review the ACOS of each campaign per ASIN to identify specific campaign contributions to overall ASIN performance. This information will help you understand the effectiveness of your advertising strategy on a product-specific level.
Conclusion:
By following these steps, you will be equipped with valuable insights into the performance of your ASIN-based advertising efforts on Amazon. This information will help you identify Bestselling ASINs within your advertising account, strategize your ads game plan, empower you to make informed decisions, and ultimately enhance the overall effectiveness of your Amazon Advertising campaigns.
