Advertising

Budget Cap Who is this for? For Individuals who will create a hard spending limit across their campaigns. Objective: Utilize this budget SOP when clients request hard spending limits across accounts, or for specific products/campaigns. ...

Who is this for? Anyone who needs guidance on how to use the Bulk Comparison Tool Objective: The objective of this SOP is to provide basic guidance on where the sales are down. Pre-requisites: Jan's Tool  Excel file Ba...

     Budget Cap Who is this for? For Individuals who will create a hard spending limit across their campaigns. Objective: Utilize this budget SOP when clients request hard spending limits across accounts, or for specific products/campaign...

How Advertising Bidding Strategies Work Who is this for? Individuals who need to have an idea of how advertising bidding strategies work. Objective: This SOP (standard operating procedure) will help you to understand how bidding strategie...

How to find ASIN-based ACOS and Conversion Rate in Ad Account Who is this for? This is for individuals seeking to analyze and optimize the performance of their Amazon Advertising campaigns on an ASIN-by-ASIN basis. Objective: ...

Budget Rules  Who is this for? This SOP is designed for marketers, advertising specialists, and e-commerce business owners who are actively managing Amazon advertising campaigns and are looking to optimize their budget al...

Sponsored Products Placement Report Who is this for: I ntended for marketers, advertising specialists, and e-commerce professionals who are responsible for managing and optimizing advertising campaigns for products on Amazon. By following thi...

How to Use Restock Report to Analyze the Ad Account Who is this for? Individuals dealing with Amazon accounts that have more than 100 ASINs in the catalog. Objective: The objective of this document is to identify ASINs that generate subst...

Negation Guidance Who this is for? This negation guidance is intended for individuals managing and optimizing Amazon advertising campaigns. This could include team members responsible for setting and monitoring advertising budgets, analyzing ...

Advertising First-Time Setup and Segmentation Who is this for?  This pertains to individuals seeking to initiate ad setup on new Amazon accounts or enhance pre-existing ones. Objective:  The objective of this document is to provide a...

Bulk Negation Tool  Who is this for?  Individuals who want to save time and increase efficiency by doing bulk negations. Objective:  This SOP aims to provide a step-by-step guide on how to generate a Bulk File ready for upload f...

How to Download Advertising Invoice Who is this for?  This is for individuals who would like to know how to download their advertising invoice on Amazon Seller Central Objective:  This SOP aims to provide a step-by-step guide on how to ...

Best Practices on Campaign Segmentation Who is this for?  This SOP is intended for small business owners, entrepreneurs, and marketing professionals looking to enhance their advertising strategies through effective campaign segmentation. Ob...

Bulk Operations - Bid Adjustment Who is this for?  Individuals are responsible for managing and optimizing advertising campaigns using bulk operations bid adjustments, including advertising managers, digital marketers, or other professional...

Amazon Advertising Reports Who is this for?  This SOP is designed for Amazon advertising professionals responsible for managing advertising campaigns. It is also relevant for anyone involved in monitoring and analyzing advertising performa...

Campaigns in Every Account Who is this for?  This is intended for campaign managers who are responsible for creating and organizing campaigns for sellers. It is particularly useful for those who are new to the role and need a clear structure to...

How to Set Up Ad Campaigns on Seller Central Who this is for?  This SOP is intended for Amazon sellers who have registered on the Seller Central platform and are looking to set up ad campaigns to promote their products. The audience should h...

Sponsored Products Purchased Product Report Who is this for : This SOP is intended for marketers, advertising specialists, and e-commerce professionals who are responsible for managing and optimizing advertising campaigns for products on Amaz...

Sponsored Product Targeting Report Who is this for : This SOP is intended for marketers, advertising specialists, and e-commerce professionals who are responsible for managing and optimizing advertising campaigns for products on Amazon. By fo...

How to Delete Scheduled Advertising Reports Who is this for?  This is intended for individuals responsible for managing advertising campaigns on Seller Central.  Objective:  The objective of this SOP is to guide users in removing schedu...

Steps to Reduction of Wasted Spend (Overspending Account)   Who is this for?  This is designed for advertising specialists, campaign managers, and individuals responsible for managing advertising budgets and optimizing campaign performance.   ...

Creating an Advertising Report Who is this for?  This document is designed to assist Amazon Sellers who require guidance on accessing their Advertising report and viewing their Ad campaigns.  Objectives:  To utilize the diverse set of too...

Optimizing Ad Copy with Chat GPT Who is this for?:  Intended for individuals who are responsible for creating and optimizing ad copy for various channels and platforms. Objective:  To guide the process of optimizing ad copy using Chat ...

PPC FAQs To Enrich Your Amazon Advertising Knowledge 1. There are several instances of the same keywords in each of our PPC campaigns. Could this result in rival bids wasting our money or have other unfavorable effects? What would be the most eff...

Advertising SOP for Excel Macro Usage:  Streamlining Bulk File Filtering and Bulk Optimizations Who is this for? This SOP is intended for anyone managing advertising campaigns.  Objective: The objective of this SOP is t...

Finding OverOptimized, UnderOptimized, and Non-Converting Targets with High Ad Spent Using Bulk File Who is this for?  Amazon Sellers and other stakeholders who want to find targets that are Overoptimized, Underoptimized and Non-Converting T...

Who is this for:  Brand Specialist Objective:  To bill brands monthly for their contribution to advertising and promotional spend. Article information and steps.: Advertising Billing SOP Advertising billing is done on or after the 3rd...