Who is this for? This is for Amazon sellers who need to update and register a brand in Amazon's Brand Registry.
Objective: To outline the steps required to update and register a brand in Amazon's Brand Registry. This SOP includes instructions on preparing and creating the feed file and resolving errors that may arise during the process.
Requirements:
Current Brand is not Registered in Brand Registry (ex. Generic)
- Real-world image with the target brand and UPC visible OR
- Manufacturer website with the target brand and UPC visible
The current Brand is owned by another seller and is registered in Amazon Brand Registry
- Real-world image with the target brand and UPC visible
- GS1 certificate
The current brand is owned by you and registered in Amazon Brand Registry (Rebrand)
- Images on the website must not display the wrong/current brand
- Real-world image (not mandatory) but may be asked anytime by Amazon
- Brand Access
Trademark registration websites samples:
- https://www.uspto.gov/
- https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/home?lang=eng
- https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/accueil?lang=fra
- https://trademarks.ipo.gov.uk/ipo-tmcase
- https://trademarks.ipo.gov.uk/ipo-tmtext
Pre-requisites
- Check if the email you are using has access to the brand
- Remove the ASIN from the parentage if the listing is part of a variation
- Upload a feed file to contribute/push the target brand in the backend.
Proper Steps in Preparing/Creating the Feed File
- Download the Category Listings Report and save a copy in your personal folder.
Catalog →Inventory Reports → Category Listings Report
2. Filter the report and remove non-related ASINS/listings. If the ASIN in question contains several SKUs, include all SKUs of the ASIN on the file.
3. Make sure to use the ASIN as the Product ID on the file instead of the UPC/EAN.
4. Provide all required information on the file. You will know if the details are required if an empty tab is highlighted in red.
5. Make sure that the Target Brand Name is the one added to the template.
6. ALWAYS review each ASIN if there is a sale price assigned and supply the information on the file including the start and end date.
7. For FBM SKUs, ALWAYS review if there is handling time supplied in the backend and manually add it to the feed file.
8. In the template, look for the "Update Delete" tab and select UPDATE/Full Update from the dropdown.
9. When the file is ready, save it and upload it through Inventory → Add Products via Upload → Upload your inventory file
10. Once the upload is completed, review the processing report if there are any errors.
- No Error - means that the brand was updated successfully
- With error - Analyze what was the error about and correct them. Upload the file with the corrected value until there’s no error detected or until the only error left is the brand value.
Error on the brand value means that we weren’t able to push the update through the flat file. In this case, proceed with case creation to have Amazon update the value.
Help > Get Support > Selling on Amazon > Or, browse for your issue in the menu (this is a clickable phrase) > Products, Listings, or Inventory > Fix a product page
Template:
Greetings,
Our ASIN XXXX is currently associated with the wrong brand. We have tried to update the value by uploading a full update file (Batch Id 12345) however, our contribution is stuck in the backend.
Please push the changes for this ASIN.
Correct Brand Name: XXXX
Possible Workarounds:
- Combine current brand & target Brand
- Upload a full update file leaving the brand name tab empty
- Quick Delete-Relist
- Delete the ASIN for 24 hours
- Upload the file through the winning contributor's login. (This is applicable when Amazon would say that the brand is claimed by another brand user/representative. If the brand has multiple users, confirm from Amazon the email alias of the winning contributor.)
Repeat the whole process until the brand name is changed!
