Budget Cap
Who is this for?
For Individuals who will create a hard spending limit across their campaigns.
Objective:
Utilize this budget SOP when clients request hard spending limits across accounts, or for specific products/campaigns.
Sponsored Products: Use the Account Setting to set the hard budget cap.
Sponsored Brands: For sponsored brands, the account settings will not keep them from overspending (offer hard budget caps). You have to adjust the sponsored brands through their daily budget.
Sponsored Display: For sponsored display, the account settings will not keep them from overspending (does not offer hard budget caps). You have to adjust the sponsored display through their daily budget.
Consideration:
We don’t recommend using a budget cap as you can not control the budget on a Campaign level, your best campaigns with good ACOS and sales might not deliver all day long and the campaigns which don't perform best can take up the budget which may result in high ACOS and less profitable sales.
