Who is this for: This is intended for Amazon sellers who want to increase their product rankings and sales by conducting a viral launch.
Objective: To outline the steps required to conduct a viral launch for a product, including setting up a promotion, monitoring stock levels and sales, and ensuring compliance with Amazon's policies.
Here are some best practices to consider when doing a Viral Launch
Competitive Pricing
Create a 90% off promotion. Check Creating a Percentage Off Promotion SOP for the complete steps and guidelines. When you set up the promotion, consider setting a "Max Order Quantity" directly from within your Seller Central account.
1. Go to Inventory and then select Manage All Inventory
2. Find the ASIN where the promotion is created. Click Edit.
3. Go to Offer tab
4. Find the Max Order Quantity attribute and put 1 on its box. If there are duplicates, change both to 1 for the duration of the Viral Launch. 
5. Click Save and finish.
6. Monitor stock levels daily during the promotion. Once the promotion end change the MFN Max Order Quantity back to the original.
Ensuring full listing optimization and readiness
1. Product Title: Create a clear product title that includes relevant keywords.
2. Product Features and Descriptions: Write compelling and informative bullet points and product descriptions. Highlight the key features, benefits, and specifications of your product. Use clear language, proper formatting, and bullet points for easy readability. Incorporate relevant keywords naturally, but avoid keyword stuffing.
3. Product Images: Use high-quality product images that showcase your product from multiple angles. Follow Amazon's image guidelines, such as using a white background and adhering to the specified dimensions and file formats. Include lifestyle images if possible, demonstrating the product's use or benefits.
4. Backend Search Terms: Utilize the backend search terms section to include additional relevant keywords that may not fit in the visible listing content. These keywords help improve your product's discoverability in Amazon's search results. Be specific, don't use a trademark or brand name. and maximize the 250 characters.
5. Product Variation Listings: If your product has variations (e.g., size, color), create separate listings for each variation. Optimize each variation listing with specific titles, images, and descriptions that accurately reflect the respective product variant.
6. Enhanced Brand Content or A+ Content: If you have brand registry and access to Enhanced Brand Content (EBC) or A+ Content, take advantage of this feature to create more visually appealing and detailed product descriptions. Use engaging multimedia, including videos and comparison charts, to enhance your listing. 
Related SOPs:
Amazon's Best Practices for Titles, Bullet Points, Descriptions, and Search Terms
How to construct highly optimized backend search terms through Helium 10 Cerebro Reverse ASIN Lookup.
Parentage Creation
A+ Content Creation
How to Construct Alt-Text and Add Them to A+ Content Images
Promotions and social media launches
- Social Media Promo Code: Select the social media platform(s) where you want to promote the code. Consider your target audience and which platforms they are most active on.
- Advertise the Promo Code: Publish your content on the chosen social media platform(s) and include the promo code in the caption or graphic. Encourage users to share, tag friends, or comment to increase engagement and reach.
Related SOPs:
Creating a Social Media Promo Code
Advertising a Social Media Promo Code
Ensuring the buy box is held
1. Accurate Product Information: Ensure all product information, such as dimensions, materials, colors, and specifications, is accurate and up-to-date. Misleading or incorrect information can lead to customer dissatisfaction and negative reviews.
Related SOP: Managing Your Buy Box Percentage
Advertising best practices
1. Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for your products. Use tools like Amazon's Keyword Tool or third-party keyword research tools to discover keywords that have high search volume and low competition.
2. Targeted Campaigns: Create targeted advertising campaigns based on your goals and product offerings. Use different campaign types, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to reach different audiences and maximize your visibility.
3. Ad Placement: Monitor and analyze the performance of your ads across different placements (e.g., top of the search, product detail pages) and adjust your bidding strategy accordingly. Focus on placements that generate higher click-through rates (CTRs) and conversions.
4. Bidding Strategy: Set competitive bids for your keywords based on their performance and the value of each click to your business. Test different bidding strategies, such as automatic bidding or manual bidding, to find the most effective approach for your campaigns.
5. Ad Creative: Create engaging and visually appealing ad creative that showcases your product's unique features and benefits. Use high-quality product images and compelling ad copy to capture shoppers' attention and drive clicks.
Related SOPs:
Setting Budget for Campaigns
How to Set Up Ad Campaigns on Seller Central
