Best Practices on Campaign Segmentation
Who is this for? This SOP is intended for small business owners, entrepreneurs, and marketing professionals looking to enhance their advertising strategies through effective campaign segmentation.
Objective: The aim of this SOP is to present a concise set of best practices for segmenting advertising campaigns, helping users to deliver targeted and personalized ads that improve campaign performance and ROI. The guide will cover key segmentation aspects, such as demographic, geographic, behavioral, and psychographic factors, along with practical tips for leveraging data and analytics.
Best Practices
Determine How Many Campaigns Are Needed
Utilize THIS SOP to determine which campaigns exist, and which will need to be created.
Organize your Campaigns.
Suggested Keyword targets per campaign
Broad : 5 - 10 targets that are 1 - 2 words in Length that are HIGHLY RELEVANT
Phrase : 5 - 10 targets
Exact : 10 - 15 targets that are 3 - 5 words in Length that are needed to RANK organically
Never Segment by ASINS to start
Category Targeting
Always refine
New Product with Low reviews = 3 Stars and Under no price limit
Long-Standing Product = 4 Stars and Below with Min Price set to $2 under what the product price is.
Campaign Allocation
Sponsored Products: 60% of your campaigns
Sponsored Brands: 25% of your campaigns
Sponsored Display: 15% of your campaigns
For you to check your existing campaigns and determine opportunities you may use this Campaign Checklist Template.
Sample Screen shot :
Sponsored Products Campaign Checklist
Sponsored Brands Campaign Checklist
Sponsored Display Campaign Checklist
