A+ Content Design
Who is this for?
- For those who need to create an A+ Content design for Amazon Listings
- For those who want to improve the A+ Content's layout & structure
Objective:
The purpose of this document is to present a sequential procedure for creating A+ content for product pages as well as choosing the best modules for a solid layout. The ultimate goal is to enhance product visibility, engagement, and sales performance on Amazon by adding images, infographics, crawlable text, and product comparison charts.
Summary of Process: Review the assets provided
Gather color and/or font information from the task description or Design Brief
View social media (if linked) or websites to obtain an idea of the style
Use Lorem Ipsum to represent copy for key product features
Review what ASINs will be included for a product grid (seller provides details)
A+ Creation Breakdown:
Seller Central - A+ Content Manager
Create New A+ Design - EBC Title
Selecting Modules
Approved Module Template Layout
Saving As Draft
Copywriting Stage
Seller Edits
Uploading Stage - Pending Amazon Approval
Approved
Logging into Seller Central
Log in to the correct seller central account. Then go to Advertising > A+ Content Manager
Create New A+ Design - EBC Title
In the top right corner of the A+ Content Manager - Click “Start creating A+ content”
Select “Create Basic” for A+(EBC)
You can name your A+ Design according to the seller account name, ASIN, or Product Type.
A+ Titles: Brand - ASIN/Product Type - A+
Ie. Brand - ASIN - A+
Ie. Brand - Product Type - A+
Selecting Modules
Center Page - “Add Module” will allow you to start selecting your A+ Design Layout.
Refer to this SOP for Module details: A+ Content / Brand Story Modules Specs Reference Sheet
A+ Designs allow for a maximum of 7 modules per design.
(Crawlable text must be incorporated in each A+ design)
Crawlable Text is the highlightable text separate from the photos. While Amazon can detect the words in infographic images they don’t have any backend value. Crawlable text is highly valuable as it is utilized in SEO/Indexing. For best practices, there should be 500 words of crawlable text incorporated in each EBC design.
Approved Modules Template Layout
As the designer you have free creative liberty - Here is an excellent set of modules our sellers have reacted very positively towards. Each seller will not be the same but this is a safe layout to start with!
Approved Module Template Layout (Visual Example Found Here)
Standard Image & Dark Text Overlay
Standard Image Header With Text
Standard Single Image & Sidebar
Standard Image Header With Text
Standard Four Image & Text
Standard Image Header With Text
Standard Comparison Chart
The Standard Image & Dark Text Overlay module works great as a thinner/narrower header image. This Module is great for Logos, Brand Banners, and Graphic Headers (If you leave the text area blank, it won’t block your image when previewed)
The Standard Image Header With Text module works great as large graphic images call out. Promote the product right away with a large clear graphic! This Module also has room for text directly beneath the image.
The Standard Single Image & Sidebar module works great when used for logo placement or smaller graphic images accompanied by informative text. Good practice for this module is Brand Information on the far right and product details and bullets in the center.
The Standard Four Image & Text module is the perfect solution for conveying product benefits, selling points, ingredients, uses, instructions, and much more! Create relevant graphic images or icons to relate to the text below.
The Standard Comparison Chart module should always be located at the bottom of the A+ design as the 7th module. The Comparison cart will consist of a maximum of 6 other products (from the seller's catalog) with the comparative metrics listed on the left. A maximum of 10 listed metrics can be featured. The columns can be highlighted, check-marked, or can have written text.
A+ Content Draft text areas can be filled in with “Lorem ipsum”
The general guideline for A+ Content
Saving As Draft - Screenshot
When your A+ Design is fully created, click the “Save as Draft” button in the top right corner.
Return to your A+ Content Manager List > Select the name of the saved draft > Click Preview. Then screenshot the full draft preview. If you don’t have a full-page screenshot option add this extension to your Chrome GoFullPage - Full Page Screen Capture
Select the download image on the top right (don’t try to edit within the plugin as it will want money)
With the saved Image - Crop the Image (leaving a comfortable border).
Copywriting Stage
There will be a brief copywriting stage that takes place AFTER A+ Design is approve. A copywriter will use high-ranking keywords, rewrite the content and return a document that has all the text to be “Copy and Pasted” into the A+.
Place the copy text into the appropriate module areas indicated in the document.
Seller Edits - Procedure
A+ Content Edits should have a turnaround time of 1-2 days maximum depending on the scope of the edit. Typos and minor graphic edits need to be addressed quick. Full redesigns are considered acceptable in 3 days.
Submitting for QA - Asana Task
Be sure you’re adding the updated PSD File to the Client folder every time. PSD Share SOP
When ready to submit for QA - Return to the task and in the Comment area assign it to your designated QA Pod Leader. Your QA Pod Leader will review the draft, note any edits then forward the deliverable to the client for approval.
IMPORTANT: Always take a screenshot/proof or link the fireflies call for every client’s approval/disapproval and comment it in the task.
Uploading Stage - Pending Amazon Approval
Congratulations! Your A+ Design has been approved!
Once the content is approved, open your A+ Design in the A+ Content Manager > Edit > Apply ASINs
Approved
The review process can take anywhere from immediately to 7 days depending on the content.
Please check regularly (twice a day) and when the status reads “Approved”.
