Conducting Keyword Research with AI - use AI with caution!
Who is this for? Intended for individuals who are involved in Amazon product marketing, particularly those responsible for optimizing product listings for search engines and improving search rankings.
Objective: To guide the user on how to conduct effective keyword research for Amazon products. The SOP outlines the steps to generate a list of relevant keywords for a given product, how to use these keywords as broad match modifiers, and how to generate a list of relevant search terms using a product link.
Open a web browser and navigate to OpenAI's GPT-3 Playground: https://beta.openai.com/playground/
- Log in to your OpenAI account. If you don't have an account, you can sign up for free.
Ask ChatGPT to write a Keyword Research Prompt:
1. Generate a list of common search terms or keywords for the product listed below, excluding any brand names: [INSERT AMAZON PRODUCT TITLE]
SAMPLE PRODUCT TITLE: Apple iPhone 13: "The Ultimate iPhone Experience"
2. Can you provide related terms for these keywords? [INSERT THE KEYWORDS]
3. Separate each keyword onto a new line and eliminate any colons, commas, or periods. [INSERT THE KEYWORDS]
4. Then ask AI to convert your keywords into 'Broad Match Modifier' format for Amazon. [INSERT KW1, KW2, KW3 ... ]
Generate relevant search terms for your product using an Amazon product link. Here are the sample prompt response:
SAMPLE PRODUCT TITLE: This is the Way Star Wars Glass, 15 oz Stemless Wine Glass or Beer Glass - Star Wars Themed for Mandalorian Fans - Made in the USA - Star Wars Gift For Men & Women, For Dad From Son, Wife, Daughter (https://www.amazon.com/dp/B089DN21B1?th=1)
1. Generate a list of 25 unique Amazon search terms for a product, based on your expertise in market research and Amazon keywords. [INSERT AMAZON PRODUCT TITLE]
2. Create a relevant list of keywords for the given Amazon listing that includes all possible search terms customers might use, including keywords not found in the listing
3. Provide 2-3 word combinations for the generated keywords, rather than single words.
4. Present the results in a markdown table format, including two columns: Number and Keyword.
5. Sort the results in order of relevance, with the most relevant keywords at the top.
6. The list of keywords should be generated from this link: [INSERT PRODUCT URL] 
