There are two ways to upload bulk images: one is through the Image Uploader, and the other is via the Inventory File.
Seller Central Bulk Image Uploader
1. Access the Amazon Seller Central page by clicking the URL: https://sellercentral.amazon.com/
2. Once you are logged in, the landing page should look something like this:
3. Hover your mouse to Catalog, then select Upload Images.
4. You will be routed to the Image Uploader interface. Select Bulk Image Upload.
5. Rename the images to be uploaded to ASIN.VARIANT CODE. This is the same as VC BULK IMAGE UPLOAD. You may refer to this link on how to rename your images.
Here are sample naming conventions:
ASIN.MAIN (product main image)
ASIN.PT01 (1st secondary image)
ASIN.PT02 (2nd secondary image)
6. Once done renaming, select all images and create a .zip file.
7. Drag the created .zip file to the Bulk Image Uploader. It will show a progress bar while the image is being uploaded.
8. Once uploading is done, click Submit images.
9. You may click on the status report to know if your upload is successful or if it encountered an error.
Uploading Bulk Images via Inventory File
- Download the inventory file corresponding to the ASIN that needs to be updated.
To identify the correct inventory file, check the category on the product detail page(PDP) of the ASIN. - Once identified, go back to the inventory page. Hover over the Catalog tab, then select Add Products via Upload.
- On the Add Products via Upload page, go to the “Download spreadsheet” tab and choose “Download Product Spreadsheet” under “List Products that are not currently in Amazon’s catalog” option.
- On the landing page try searching your product on the search bar dialogue box and make sure that you are choosing the correct product by clicking on “Browse via product category”.

6. Browse the correct subcategory based on how it was displayed on the PDP. i.e.: Home & Kitchen › Kitchen & Dining › Dining & Entertaining ›Glassware & Drinkware › Tumblers & Water Glasses.

7. Scroll down and click the yellow button Generate Spreadsheet. Google Chrome will automatically download the inventory file.

8. Open the downloaded inventory file. This is a protected file. To edit, click Enable Editing at the top of the spreadsheet.

9. Click the Template section of the spreadsheet.

10. Under the Product Type column, click the dropdown arrow and select the feed_product_type available. For this example, it is a drinking cup. This will enable all the dropdown options in this row.

Fill out the Images columns using IMAGE URLs. You can use the Amazon Backend link or other platforms.
Note : Imgur is no longer used for getting image links
12. After providing the SKU, Image URLs, and selecting PARTIAL UPDATE, delete the entry under the Product Type column. Fill out only the SKU and Images columns.
Note: All SKUs (including duplicates) under the same ASIN to be updated must be included in the Spreadsheet.

IMPORTANT: Select only Partial Update for any image upload. To know the differences between each option:
UPDATE - This is used only to update the entire listing entry to the Amazon catalog. All blank attributes in the inventory file will be wiped out from the Amazon system.
PARTIAL UPDATE - Only those attributes with an entry will be updated in the Amazon system. All blank attributes will remain as is.
DELETE - This will delete the SKU from the Amazon catalog.
Keep in mind that you’re on the correct seller account before uploading the inventory file. You can fill out the Email alert box using your MAG email to receive the processing report on your email. Put a tick on the box to Remember my email address for future alerts. Then click the Upload file button

Monitor the inventory file upload.
To identify if the feed file is successfully uploaded, it should not yield "Action" drop down button.
Otherwise, you can click and Download Processing Summary to analyze which attribute/entry is causing the error.
If the upload encountered no errors, check back again in a few hours to confirm if new images are now displayed on the PDP.
If in case the new images are still not displayed after 24hrs, please log a case with Amazon support supplying all the necessary details (batch ID, screenshot of the backend showing the uploaded images, screenshot of the PDP showing old images, and the URL of the PDP).
