Who is this for? For those who need to create new images on Amazon. These include main images, alternative images, infographics, and lifestyle images that accurately represent the product's physical appearance and usage.
Objective: The purpose of this document is to present a clear and comprehensive guide for creating quality images on the product page that follows Amazon standards. This document covers the basics which include image sizes, image descriptions, naming, supported image formats, specs, and recommendations that are accepted by Amazon.
Summary:
Photos should be 2000x2000
Jpeg
7 photos per item
The main photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)
7 Photo Shots you can take:
Main image - on white.
Back image - labels etc.
Close-up shot to show a feature
Infographics -Photos with text and key features
Lifestyle- Makes you feel you’re using the product, or how and where you would use the product
Aspirational -Humanizing the product in use to show social gain (photos of humans)
Video (Requires EBC / Brand Registry)
Some categories allow 3D images, this would make the top 7 but is limited in use.
Filler images, if the above list is not obtainable:
Side image
Group shot of multiple products in line
Amazon Says:
Image Standards
Every product on Amazon needs one or more product images. Choose images that are clear, straightforward, and easy to understand. They must accurately represent the product and be information-rich and attractively presented. Show only the product that is being offered for sale, with minimal or no propping.
Text, logos, and inset images are not allowed. Whenever possible, provide several images, with each one showing different angles and details of the product. This is your opportunity to show your product to your customer, so quality matters.
We reserve the right to reject images that do not meet our image standards.
It is your responsibility to ensure that you have all necessary rights to the images you submit.
MAIN Images
The background for a MAIN image must be pure white (pure white blends in with the Amazon search and item detail pages, which have RGB values of 255,255,255).
A MAIN image must not be a graphic or illustration and must not contain accessories that are not being dispatched with the product, props that may confuse the customer, text that is not part of the product, or any logos, watermarks or inset images.
The product must fill 85% or more of the image.
Additional Images
MAIN images should be supplemented with additional images showing different sides of a product, the product in use, or details that are not visible in the MAIN image. For media products, this could include the back cover, sample pages, or screenshots. You can add up to eight (8) images.
A white background is recommended, but not required. Additional images may not include logos or watermarks, and all props or accessories must be presented in a way that will not cause customer confusion.
3 lifestyle images
3 infographic images
Image Size
Images should be 2000×2000 pixels 72dpi(this is a MAG standard) or more in either height or width as this will enable the zoom function on the website (zoom has been proven to enhance sales). Files measuring less than 500 pixels on the longest side will be rejected by our system. If you can't provide 2000x2000 pixels, at least 1000x1000 is the recommended bare minimum.
Naming and formatting
Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG files are preferred as they are smaller in size and can therefore be processed and uploaded more quickly).
A suggested way to name an image file is to save the image on your web server using the product SKU as the file name followed by the view type or variant code--MAIN, PT01-PT08 (additional images), SWCH (usually a color swatch only used on products with more than one variation). Examples: 8845013515.MAIN.jpg, 8845013515.PT01.jpg, 8845013515.SWCH.jpg
Uploading your Image files
Before uploading any images, the POC should communicate, and get client’s approval first. Make sure that proof of approval (screenshot or fireflies call link)is added to Asana Task as a comment.
Once approved and you have named the file and saved it to your web server, enter the URL of the image file in the appropriate cell of your product template.
Technical Requirements
Product images submitted to Amazon must meet the following technical specifications.
TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png) format
Image pixel dimensions of at least 1000 or larger in either height or width preferred
sRGB or CMYK color mode
File names must consist of the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the appropriate file extension (Example: B000123456.jpg or 0237425673485.tif)
Note: Spaces, dashes or additional characters in the filename will prevent your image from going online.
Amazon Site Standards for Product Images
For images named by product identifier without a variant code or named with the MAIN variant, and display as the main image on the product detail page, Amazon maintains the following site product image standards:
The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
The image must not contain gratuitous or confusing additional objects.
The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame. Jewel cases, promotional stickers, and cellophane are not allowed.
All other products should fill 85% or more of the image frame.
The full product must be in frame.
Backgrounds must be pure white (RGB 255,255,255).
The image must not contain additional text, graphics, or inset images.
Pornographic and offensive materials are not allowed.
For additional other view images:
The image must be of, or pertain to, the product being sold.
The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
Other products or objects are allowed to help demonstrate the use or scale of the product.
The product and props should fill 85% or more of the image frame.
Cropped or close-up images are allowed.
Backgrounds and environments are allowed.
Text and demonstrative graphics are allowed.
Pornographic and offensive materials are not allowed.
For Template Uploading - “Please follow these guidelines to prevent errors when you upload image URLs:
• JPEG (.jpg), or TIFF (.tiff) file formats are accepted. However, JPEG files are preferred as they are smaller in size and can be processed quickly.
• Images should have 72 pixels-per-inch resolution, and minimum 500 pixels in length on the longest side.
• Follow the naming convention when naming your image: Product SKU + View Indicator (.main) + File Extension (.jpg). For example, "15774.main.jpg."
Note: It is not mandatory to follow our naming convention; however, we recommend that you do.
• Do not include any spaces or high ASCII characters in the image URL. Save the image to your web server, and provide the URL to the image in this field.
Note: If you are unable to provide a valid image URL, you can upload your product images manually using the Manage Inventory feature on Seller Central. For more information, refer to the Help topic: https://sellercentral.amazon.com/gp/help/201186860?referral=A1MW42MU4HB71J_A25YBYM2LTJVVA “
