Campaigns in Every Account
Who is this for? This is intended for campaign managers who are responsible for creating and organizing campaigns for sellers. It is particularly useful for those who are new to the role and need a clear structure to follow.
Objective: To provide a clear and structured outline for campaign managers to follow when creating campaigns for sellers. It outlines the criteria for including ASINs in campaigns and provides a list of campaigns that should be created for each ASIN.
Here we will be outlining what campaigns must exist in every sellers campaign manager. If campaigns are missing.
The following criteria are how you will decide what ASINS to include in each campaign and what campaigns you need for each ASIN.
- If Parent listings exist, identify top child listing sellers (Top 5) and make sure that they’re included in all campaigns together;
Or
- If listings are un-parented - each ASIN and similar products (product type/sub-category) are included in all campaigns together;
Or
- If ASINs are stand-alone products, and ALSO top sellers, then ensure they’re segmented in THEIR OWN CAMPAIGNS
Sponsored Product Campaign
- Auto
- Manual
- Manual Broad
- Manual Phrase
- Manual Exact
- Product Targeting
- Competitor Brand KW
- Sponsored Product (Campaign Creation & Organization)
- Auto
- Ad Groups
- Close/Sub
- Ad Groups
- Manual
- Broad Match Keywords Campaign
- Ad Groups
- Keyword (Broad)
- Exact Match Keywords Campaign
- Ad Groups
- Broad Match Keywords Campaign
- Auto
Ad Group
Keywords
- Category Target (Product Target)
- Defensive
- Sponsored Brand (If the seller has Brand Registry)
- Video Campaign (Product Target)
- Video Campaign (Keyword Target)
- Store Target (Keyword) *If Store has 3 or More Pages*
- Sponsored Display
- Category Target (Product Target) Refined
- Audience Target*** If they have loads of traffic to their HERO Product that isn't converting.
