Brand Registry SOP: Letter of Authorization - Creating Listings for Non-Brand Registered Accounts

Who is this for? Intended for Amazon sellers that are non-brand registered. 
Objective: This document serves as a guide on how to submit a Letter of Authorization and successfully list a product without a registered brand account.

Overview: When creating listings with a brand name that you are not brand registered for, you need to secure a Letter of Authorization from the brand owner. This letter should state that you have been granted permission to sell these products. 

Reminder: The admin should personally do this since the application to sell under someone else’s brand should come from the admin email of the Seller Central account.


Log in to Seller Central and go to User Permissions to see which email account has admin privileges. The admin is the user who does not have a "Delete" button next to "Manage Permissions."

The following information should be included in the Letter of Authorization:

Here is a sample of the Letter of Authorization:

Once the application is approved, we can now create listings with the brand name like how we normally do.

How to Submit the Letter of Authorization

1. Go to Inventory > Add a Product

2. Search for the item you want to sell.

3. In the search results, click the Show Limitations link next to the item. Click the Apply to Sell button to begin the application process.