Catalog SOP: How to Create Deals (Lightning and Best)

A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4–12 hours (as determined by Amazon), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory.

A Best Deal (formerly known as "7-day Deal") is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.

To be eligible for deals, you must be a professional seller with an overall rating of at least 3.5 stars.

Guidelines for Creating Amazon Deals

• Have a sales history in Amazon stores and at least a 3-star rating.
• Include as many variations as possible.
• Not be a restricted product or an offensive, embarrassing, or inappropriate product.
• Be Prime eligible in all regions.
• New condition.
• Be compliant with customer product review policies.
• Compliant with pricing policies and have a valid reference price.
• Compliant with deal frequency requirement. To learn more, go to Create a Deal.

Before implementing proposed deals, it is important to communicate, and get client’s approval. Include the approval proof (screenshot or fireflies call link) as Task Details or as a Comment.

Creating Amazon Deals

• To set up Amazon Deals in Seller Central, go to Advertising > Deals.
  
• Click on Create Discount.

• A list of eligible items will be displayed. Click the Select button to continue.
  • You can filter the list to which type of Deal the listing is eligible for.

• And to which marketplace the listing is eligible.
• Select an Amazon store marketplace to run the Deal.
  • Available only if more than one marketplace is eligible.
• Select when you want to run your Deal.
  • These dates are determined by Amazon.
  • Upcoming Prime Day, Black Friday, or Cyber Monday are also displayed here.
  • The deal fee is automatically set by Amazon.
• Click Continue to the next step to proceed.

• Review all the details.
  • You can customize the internal description for your own tracking.
  • Maximum and minimum prices can be set (not above or below what Amazon sets).
  • Committed units are the number of items the client is willing to enable for Amazon Deals (minimum items are automatically set by Amazon).
• Click Submit Deal.
• Go back to the Deal dashboard to view if the Deals are already set.
  • Past Deals’ records can also be viewed here.