Catalog SOP: ASIN is not Eligible for A+ Content

Who is this for : This is for all individuals and sellers that are getting a warning message with their ASIN in A+ Content. That warning message states that "You are unable to add content to this ASIN because our system does not recognize this ASIN as part of your brand"

Objective: This Standard Operating Procedure (SOP) will help you understand and fix this issue and make that ASIN eligible for A+ Content.

This message means that the ASIN is not properly mapped to the brand. This is usually caused by inaccurate listing data on the ASIN.

How to access the A+ content page (Check the ASIN):

Go to Advertising > A + content Manager> Start Creating A+ Content > Create Basic> Provide Content Name (Test)> Put the ASIN in the Bulk Upload Bar

Step 1

Update the data by selecting Edit on that ASIN in your Manage Inventory and go to Vital Info and put the Brand name and all other required attributes.

Note: if you do not see the Brand Name under Edit Listing anymore, it would mean that the account already transitioned to Amazon's new Edit listing interface. In this case, skip step 1 and proceed to step 2 onwards.

Make sure that the brand name listed on the ASIN matches the brand name approved by Amazon's Brand Registry (case sensitive). These need to match 100%. Adding spaces or hyphens will lead to a mismatch.

Step 2

Download CLR and upload a FULL UPDATE on the ASIN

Important : Do not create a case before trying this method

NOTE: Double-check all the information before uploading the feed file

If the listing has more than 1 SKU - Make sure to update both of them

For example, if the listings have FBM and FBA.

Product ID must be the ASIN, PT, and ITK must be the correct value based on the category of the listing.
REVIEW THE SALE PRICE IF THERE IS A SALE PRICE IN THE BACKEND SINCE THIS IS NOT CAPTURED IN CLR