Who is this for : For individuals who wish further enhance their organic rankings and visibility on Amazon.
Objectives:
To help enhance the search engine of your listings;
To land on page 1 of Amazon;
To help boost conversions, sales, traffic, and organic rankings
Sample work for reference: Sample - A+ Content Image Alt-Text
Whipping up the Alt-Text is normally done after Phase 3 SEO has been completed.
I. Preparing your worksheet
Begin by identifying the total number of approved A+ Content and add them to your worksheet. To do this, click on the content (see Figure 2) and copy the content name, as well as the associated ASINs and item names (Figure 3). Paste them onto your worksheet.
Figure 1
Figure 2
Figure 3
Figure 4
In each content, count the number of images and copy all the existing Alt-Text (Figure 5). Paste them onto your worksheet and note the character count for each.
Figure 5
II. Constructing the Alt-Text
As mentioned above, make use of the most recent MKL no matter what SEO Phase. Check the client’s folder and look for SEO spreadsheets. If you find a completed Phase 1 SEO worksheet, use it. However, it’s better to use the Phase 3 SEO worksheet if there are any.
Figure 6
Access the worksheet and go to the Master Keyword List (MKL) tab. As much as possible, pick those keywords with high search volume and high MAG Score. Process them into H10 Frankenstein, and apply some filters as shown in Figure 6.
Figure 7
Then, look out for prohibited, branded, and duplicate keywords. Take them out and select only relevant keywords. Also, the ideal character length should be between 90-100.
Figure 8
Our goal is to improve the search engine of the client’s listings, thus constructing a different set of Alt-Text for each content is a must. Once Alt-Text is constructed, paste them into column G of your worksheet. Include as well the character count for each set of Alt-Text.
III. Applying the Alt-Text
(Before getting to this stage, ensure that the proposed Alt-Text is approved for upload by the client, and once approved make sure that screenshot of the approval or fireflies link is commented in the Asana Task).
Go to A+ Content Manager and access the content to which you are trying to apply the Alt-Text. Click on edit and paste the new Alt-Text. Refer to Figures 9 and 10.
Figure 9
Figure 10
For content with product recommendations or Standard Comparison Chart, be sure to download the images first before editing and applying the Alt-Text. This will help secure the images just in case they are removed from the system.
Figure 11
After applying all the Alt-Text to the images, apply the ASINs and hit the “Review and Submit” button. Then, wait for at least 24 hours until Amazon approves the content.
