Amazon Brand Registry assigns the roles of Rights Owner and Administrator to a brand once it is enrolled. These roles allow users to manage the brand and assign different levels of access to Brand Registry tools.
There are three roles that can be assigned to user accounts associated with a brand:
- Rights Owner: This role is given to an individual who is the trademark owner or an authorized employee. Users with this role have access to the Report a Violation tool and listing benefits.
- Registered Agent: This role is given to a third party who is authorized by the Rights Owner to report violations using Brand Registry tools.
- Administrator: This role is given to an individual who has permission to assign roles to user accounts.
Only Administrator can assign roles. The person who submitted the brand application is automatically assigned these roles.
To assign a new role, the individual must create a Brand Registry user account and accept the terms. If the user already has a Seller or Vendor account with Amazon, they can use the same credentials to create a Brand Registry user account. The Administrator of the brand can add users the brand through the "Invite a user to your brand" page . This page can be accessed through the path below:
Settings→User Permission→ Invite a user to your brand
The Administrator of the brand can remove a user from a brand and adjust roles of existing brand users. Roles can be removed and adjusted through Settings→User Permissions→ Manage (email of the specific user which needs adjustment)
An individual individual may only be assigned up to two roles and be associated with multiple brands in their Brand Registry user account. There is no limit to how many user accounts can be associated with a brand.
