Who is this for? Individuals who wished to conduct A/B split testing within seller central.
Objective: The purpose of this document is to provide a step-by-step guide on how to create A/B split testing to submit alternate content for your products to collect insights such as traffic and conversion.
Split testing or AB testing, on Amazon, is an excellent way of optimizing your listings through experiments with product content, images, and pricing. Four crucial elements of the listing affect conversion rate: Image, Title, Product Features, Description, and Price.
Seller Central A/B Testing
Access the Amazon Seller Central page by clicking the URL: https://sellercentral.amazon.com/
- Go to Brands, then select Manage Experiments.
- On the experiments dashboard, click Create a New Experiment.
- You can run an experiment for A+ Content, Bullet Points, Main Image, Product Description, and Product Title.
Product Description A/B Testing
- If the ASIN is part of a variation, you will need to select first the whole parentage as the reference ASIN.
Enter a descriptive test name, duration, and desired start date. You may also enter an optional hypothesis around what you wish to learn from the test.
- Experiment Name
- Hypothesis - Brief description of the experiment and the desired outcome.
- Duration - Minimum of 4 weeks to a maximum of 10 weeks.
- Start Date will be automatically set 1 week after you created the experiment, but you can still set it at a later date.
- End Date will be automatically set depending on the duration of the experiment.
- You can tick To significance which automatically ends the experiment when there is enough time data to declare winner.
- You can also set it to Automatically publish once the experiment is done.
- Uncheck all other child ASINs that are not part of the experiment.
- When you run an experiment on a variation family, you can submit an experiment for one or more of the child ASINs, but you always have to submit for the parent ASIN.
- Type in the new product description in the Version B section of the ASIN involved.
- Once all necessary fields are filled up, click Schedule Experiment.
- Click View Details to check the experiment's current status.
